About KEST Advisory
We partner with leaders to drive clarity, alignment, and results from their everyday experiences to their bottom line.
About KEST Advisory
We partner with leaders to drive clarity, alignment, and results from their everyday experiences to their bottom line.
MISSION
Our mission is to partner with global leaders to transform customer insights into meaningful experiences and business growth with integrity, impact, and purpose.
Industry Expertise
Kest Advisory works across any industry vertical. Customers are unique to your vertical and your business, but customer experience principles and practices convey. We have specialized customer knowledge in Education and EdTech | Financial Services and FinTech | B2B | B2C | SaaS.
Additional Capabilities
Quantitative research | Qualitative research | Journey mapping | Process mapping | |Lean process improvement | Expert facilitation | Coaching | AI-driven market intelligence | AI Enablement | Technology implementation
Partnership Structures
Kest Advisory LLC is an expert-led consultancy based in RTP, North Carolina. Established in 2017, we accept a limited number of clients for custom engagements. Our custom solution delivery model starts with you, the client. We will partner with you to design an approach that delivers the results you seek in the timeframe of your business demands.
Kest supports a network of deep industry experts in CX, AI, Product Design, Customer Success, and Customer Service. We structure our fractional, retainer, consultancy, and embedded leadership teams according to the needs of our client.
point of view
We believe the most enduring companies of the future will be built on sustainable customer value - delivered by humans, ethically supported by AI. Success will belong to
those who combine deep customer insight, industry expertise, speed, and brand strength to create meaningful, lasting impact in the digital age.
mANAGING pARTNER
Geriel Thornburg May is a revenue focused CX and transformation executive with over 30 years of experience architecting human-centered, AI enabled strategies that deliver measurable growth for global enterprises. A trusted advisor to CEOs, Boards, and senior leadership teams, she has led large-scale transformations across Pearson, Lenovo, GE, Genworth, and Accenture.
mANAGING pARTNER
Geriel Thornburg May is a revenue focused CX and transformation executive with over 30 years of experience architecting human-centered, AI enabled strategies that deliver measurable growth for global enterprises. A trusted advisor to CEOs, Boards, and senior leadership teams, she has led large-scale transformations across Pearson, Lenovo, GE, Genworth, and Accenture.

point of view
We believe the most enduring companies of the future will be built on sustainable customer value - delivered by humans, ethically supported by AI. Success will belong to

those who combine deep customer insight, industry expertise, speed, and brand strength to create meaningful, lasting impact in the digital age.
LET’S EXPLORE WHAT MATTERS MOST TO YOUR CUSTOMERS
LET’S EXPLORE WHAT MATTERS MOST TO YOUR CUSTOMERS
